What is Copy Writing?
Top 6 tips for writing effective copywriting
- AIDA
- Headline
- Opening
- Features into benefit
- Offer
- Guarantee
The first step to writing an effective sales copy is AIDA
1. AIDA
AIDA
is the abbreviation of Attention, Interest, Desire, and Call to action.
· Attention grabs the interest of the reader with an interesting heading.
·
A
good opening of sales copy grabs the interest of the reader.
·
Create
desire by talking about the interest of readers like DO you want to learn to freelance
·
Action
means Call to Action creates a call to action right after you create scarcity and
give assurance to your potential lead, for example, the first 100 students get this
course 100% free so hurry up and enroll now
Limited
time offer
2.
How to write an Attractive Headline / Heading?
Start
your sales copy with an attractive headline a good headline or a heading grabs the attention of the
reader. The headline is one of the most important things when you write a sale copy
heading is the first thing that’s reader read before reading your sales copy
·
Starts
heading with Numbers, for example, 5 ways to start an online business
·
Use
How in your heading for
example How to start an online business?
·
Use
Mistakes in your heading for example 5 Mistakes New Startups Must Avoid
·
Ask
questions in your heading for
example Do you want to learn Digital marketing?
·
use
5WS in your heading for example Who,
When What, Where and Why
3.
Opening
After you have constructed your primary
headline, your sub-headlines (commonly known as opening) needs to tell the potential
buyers about what they will get from your product or service. Only after you
have clearly stated what your business purpose is and how the users will
benefit from your offer. You need to focus on the next part and which is,
showing some success stories.
4.
Features into benefits
Flip feature in to benefit is an important part of effective copywriting for example flipping a feature into a benefit is, For weight loss programs that focus on cutting fat within one week, the best way could be by asking a question, Want to look hot and sexy like your favorite movie star? A good example of turning a feature into a benefit of protein powder instead of talking about protein powder ingredients you can talk about its benefits with the use of this protein powder you can build strong muscle and gain lean muscle mass.
Offer
Offer
is an important and attractive part of copywriting you can offer discounts or give
attractive proposal offer attract the
reader or customers, for example, Do you
want to learn Digital Marketing for the first 100 students we offer a 100% discount
hurry up and enroll now. Here a 100 % discount is an offer for the first 100 students. you can also offer a free trial
6.
Guarantee
Offer a strong guarantee a long guarantee to build customer trust in your product like
give a money-back guarantee if you are not satisfied with our product or services we
give a 100 % money-back guarantee. a long guarantee builds trust in customers. if you give a guarantee to the customer they will not hesitate to purchase your product or services
Helpful really.
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